But, let’s be practical. You can’t develop a new platform like Facebook just because you want to make money with memes. But there are ten other ways you can monetise memes and make memes drive your career.
We get it; you already know how and why memes work. We’re not here to tell you that. What we’ll focus on is the business aspect –
Now, we are not saying that the meme business is supereasy; it’s not. It requires effort, time, creativity, etc. Before diving into the meme business, you must ask yourself, “Am I committed to making memes?”.
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Customers buy meme t-shirts, mugs, phone cases, and even pay for books, courses, trends, and whatnot. These customers include consumers and businesses alike (businesses love to be a part of the trend as well).
You can actually start an ecommerce brand or a full-fledged ecommerce store to sell meme merchandise liket-shirts, mugs, phone cases, etc. You can either sell these items directly on your site or through third-party marketplaces like Amazon, eBay, Etsy, etc.
You can’t sell copyrighted material. While memes come under fair use of the copyright law (they can’t sue you for posting memes on Facebook), the copyright owner can sue for making money out of meme merch. But there’s a workaround (not legal advice though):
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Meme monetisation isn’t limited to physical products. You can also create digital products like ebooks and courses. These products are super popular among online users and can fetch you good money.
If you’re good at developing memes but not someone who’d like to start their own meme product business, you can sell your memes as a service.This means you create the memes for clients and charge them for the service. That is, you can either start a meme marketing agency or become a freelancer who develops memes for clients.
Another meme business that you can start is meme design monetisation. That is, you provide designs to the merchandise brands and get a cut when your designed product sells. Several print-on-demand websites like Redbubble, Zazzle, Spring, Spreadshirt, etc. exist that do accept new designers and are more than willing to help you develop your own store and sell on social media and other platforms.
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If you have a social media profile with good followership, you’re already an influencer who capitalises on your followership in several ways. Usually, you monetise by selling something to your followers or by promoting other accounts, products, and brands on your channel. For sales, you can direct them to different websites using social media features like product tagging, link in bio, etc., or you can directly put the link in your captions or stories. For partnerships and sponsor posts, you can either reach out to potential clients directly or can make them come to you by including a trigger in your bio or description.
While meme account monetisation requires you to have thousands of followers, you don’t require the same to monetise your meme content. All you need is good-quality content and sound knowledge of search engine optimisation and social media optimisation.
There do exist platforms that pay you for just creating memes for them. Some famous names include MemeChat and PicturePunches. However, while you can rely on such platforms for some extra pocket money, you can’t make a lot using such platforms for now.
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NFTs or Non-Fungible tokens are original works that can’t be replaced. Usually, these are popular imagery, videos, audio, or anything digital that has value.
NFTs operate on blockchain, and memes are now a part of them. In fact, Doge was once a meme. The NFT was sold for $4 million in June 2021.
So, if you’re an original meme content maker, you can sell your memes as NFT if they get famous or start a trend.
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Well, you’d need a crypto digital wallet, some money in the form of Ethereum, and an account with an NFT platform like Rarible, OpenSea, Mintable, etc. Once done, you need to pay the NFT platform to mint or generate your NFT. You pay the same using Ethereum.
Heads up: Make sure of your meme art’s demand before you convert it into NFT, as you wouldn’t want to pay the minting fees for nothing.
Memes are the lowest hanging fruit in marketing. People love them and they are cheap to create. All you need is a computer, Microsoft Word (or Adobe Acrobat) and you can be making money with these little jokes in less than 15 minutes.
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Besides, once you learn the ropes of creating a meme, you can create other original works that have more commercial value. So, go ahead. Make those memes. Make a lot of them. Get creative and sell them. You will be surprised at how well this works!
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.A motley crew of celebrities have tried selling digital art, including Snoop Dogg, Lindsay Lohan and John Cleese. Illustration: Illustration by Craig Robinson/Getty Images/The Guardian
Digital art is a billion-dollar business, with everyone from Paris Hilton to Damien Hirst trading in ‘non-fungible tokens’. But are NFTs just a get-rich-quick scheme masquerading as culture?
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“It’s actually a lot simpler than you think.” It’s a Tuesday afternoon, and somewhat to my surprise, I’m on the phone to Paris Hilton, who is graciously explaining the world of NFTs.
Hilton is many things – a reality star, an heiress, an unlikely lockdown fitness guru who uses designer handbags instead of weights. But until now, she has never been considered a significant player in the art world. When artists have acknowledged her, often they’ve done so to fetishise her image. In 2008, Damien Hirst bought a portrait of her by the artist Jonathan Yeo, in which her body is constructed from collaged images cut from porn magazines.
Yet in the past year she’s become a surreal figurehead in the NFT scene: a world flush with crypto dollars and high on a promise to transform the worlds of art and commerce. When we speak, Hilton has just returned from a bitcoin conference in Miami, where customers paid up to $25, 000 for VIP tables at the opening party to watch her DJ in a pair of diamanté-encrusted headphones. “NFT stands for non-fungible token, a digital token that is redeemable for a digital piece of art, ” she explains. “You can have it on your computer server or your phone. I have these screens in my house where I display them.”
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Sure enough, at Hilton’s Beverly Hills mansion there are screens displaying NFTs she made in collaboration with the digital artist Blake Kathryn. These include a video of a chihuahua on top of a rotating ionic column (a tribute to her deceased pet Tinkerbell) and an animated self-portrait of Hilton as a sparkling CGI Barbie floating in the clouds, a piece she’s called Iconic Crypto Queen, and which she sold in April for more than $1m.
Hilton first started investing in cryptocurrency in 2016. “I became friends with the founders of Ethereum, ” she says. (Ethereum produces ether, the currency in which the majority of NFTs are traded.) Since then she’s thrown herself into collecting crypto art, and owns more than 150 NFTs.
To advocates of the NFT, the technology offers a revolutionary new way of selling art, and of circumventing snooty cultural gatekeepers whose resistance to a crypto future seems as square as the 19th-century Parisian art world’s disdain for impressionism. In this context, the relevance of Hilton’s brand to the NFT movement makes sense. Pink, jewel-encrusted, and openly motivated by being as rich and famous as humanly possible, she’s a far cry from the type of person whose work is typically exhibited in blue-chip galleries or hung in booths at art fairs.
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Yet Hilton’s endorsement may also be ammunition for those who view the NFT as just another depressing example of the speculative logic of finance monopolising taste. To detractors, from critic Waldemar Januszczak to artist David Hockney, the NFT marketplace is a home for morally bankrupt, environmentally vandalistic money-grabbers whose creations barely qualify as art.
While most of us are still trying to remember what “fungible” means, a battle is under way to define how NFTs are understood. Are they a vital cultural product that tells us something profound about digital consumerism? Or are they just the latest cynical way to make absurd amounts of money?
A motley crew of celebrities have tried their hand at selling digital art, including Snoop Dogg, Lindsay Lohan and John Cleese. In July, it was estimated that sales of NFTs in the first half of 2021 rose by more than $2bn (£1.47bn) – a trend that prompted Christie’s and Sotheby’s to host their own NFT auctions and that is credited with driving contemporary art sales to an all-time high. But only a tiny proportion of the proceeds of art NFTs have ended up in the bank accounts of the galleries that have, in addition to auction houses, traditionally taken the lion’s share of art-market profits.
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